91% of plastic bottles ends up in oceans and landfills.  Sorry for bumming you out. Fortunately, we created an aluminum bottled water brand that brings an optimistic point-of-view to an otherwise gloomy subject.  I helped develop the brand voice and wrote, often excessively, across the product, website, and social posts.

Dieline Awards Winner 2020


Selected Press
Communication Arts
Fast Company
The Dieline
Business Insider
Creative Boom

Made with:
Interesting Development